Creativity, design and everything in between

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Hi, I'm Paulo and I love a creative challenge

Leading creative teams from brief to delivery and having fun while doing it. Working for almost 20 years in both full-size advertising agencies and in-house, I have extensive experience on a wide range of projects such as printing and online campaigns, editorial design, logo and package design, brand identity and other creative projects.
About ME
ACADEMICS

150+

Bachelor in CreComms - Advertising
(UniAnhanguera | Brazil 02-05)

MBA - Marketing Management
(Unianchieta | Brazil 06-08)

Diploma - Digital Media Design
(Red River Polytech | Canada 17-19)


EXPERIENCE

84

Manager Creative Services
Lighthouse Labs (2023 - Present)

Manager of Design Services
Brandish (20-22)

Creative Director
Winnipeg Free Press (17-20)

• Creative Director
Ideia Original (08-17)
CREATIVE CONTENT

84

Check my LinkedIn profile for videos and articles about Design, Creativity, Design Thinking and much more.
Every week(ish) there is something new!

CASE STUDY

Creative Direction
The [Dev]tectives

From naming, brand identity and a complete digital campaign for this special scavenger hunt.

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CASE STUDY

Creative Direction
Nail House

I had the pleasure to lead this project from early mood boards to the final live website and brand identity assets.

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