Case Study

LaFortune

In this project, I had the pleasure to direct two great designers and help bring this rebrand project to life.

LaFortune Home is a family-owned and operated landscaping and contracting company in Manitoba. They needed a rebrand to better symbolize the new phase of the business, more professional and timeless.

Working with Sky Dheere and Chloe Kandilakis, we tackled this project head-on, from initial mood boards and loose concepts to the final and polished version of the new identity.

After the initial mood boards, we locked on one specific style, bold and clean to really stand out from other competitors.

Since this brand will live mostly outdoors, on team members' uniforms, trucks and heavy equipment, having a bold logo and colour scheme was a must.

After two rounds of different options once the symbol and word mark got approved, the project easily trickled down to different applications and a complete Brand Identity guide.